Dear Good Girls,
In a world where everyone is focused on being bad, our team is especially concerned with being genuinely, incredibly, and unapologetically good. Explicitly, I define our "goodness" in a multifaceted way:
~ Redefining what it means to be a woman who deserves to be praised.
~ Working to shift the focus of urban culture
~ Highlighting incredible black women who reflect excellence, and represent the epitome of blackness
through their abilities to achieve excellence in all of their endeavors.
My efforts will work to combat the suppression of blackness displayed on media and counter the one-dimensional portrayal of black women displayed worldwide.
To break it down, I want to emphasize a few points.
I am certainly not suggesting that girls who post sexy pictures on IG are “bad” and those who usher at church on Sundays are “good”. We aren’t a tracking system, and certainly do not want to embrace and perpetuate the notion that women are either queens or hoes. Rather we work to acknowledge sincere women- real women who are human, and make mistakes. We all have good and bad in us, but are just striving to be the best we can be.
When I came up with the concept of this blog, I didn’t want women to think that I thought I had all the answers to how women should carry themselves or the decisions they should make on a day to day. Instead, I want this to be a place where women can come to be inspired, see women they relate to, feel well represented by, and love and grow together. To be transparent, I had my moments where I felt like I lost myself, so that’s where “Bring Her Back” came from. You can’t come back from somewhere you never left. It’s no more “Good Girl Gone Bad” but instead "I’m Back and I’m Better”. It’s time to reclaim our place in this world, and make a difference anyway that we can.
I wanted everything to be purposeful ~ from my “Good Girl of the Month” feature, all the way to the colors of my logo.
The theme color is gold, simply to symbolize the bronze hue our melanin creates, in addition to the magic associated with black womanhood. Our skin absorbs the sun's rays and our bold existence defies the intersection-ality of racism and sexism. We are radiantly golden & undeniably magical.
My target audience is black women, unapologetically, because just like the rest of the world, black women have special and unique needs that need to be tended to.
My passion is music so I somehow wanted to incorporate my love for music in my project. I decided I wanted my blog to have a song. A song that I felt described my project, and how I wanted women to feel after their experience. I heard the spoken word piece by Reyna Biddy called “Intro” and it literally explains the sole existence of my project. It speaks about my personal growth as a woman, what exactly I want you to take away from your experience, why this project is necessary for such a time as this, and how I will continue to give you my everything in hopes of reaching our goal of obtaining genuine self-love and contentment. It’s not just your journey to becoming a better “you” but it’s our journey together.
So this is my “intro”…
Bring Her Back is not just a blog, but a movement.
“I look forward to our "return" to greatness, to wholeness, to completeness.”
Your Friend, Confidant, Teacher, Student, and Sister…