Are you tired of going from store to store, makeup isle to makeup isle, just to be disappointed that your foundation shade is not there? Luckily, there are many emerging makeup brands made by women of color FOR women of color. Yes, other cosmetic brands are now making more inclusive shades, and we can all contribute that result to the success of Fenty Beauty. Where were y’all when I was mixing the darkest shade with some form of “chestnut” just to get my perfect match? Keep it. Now let me put y’all on to some of my favorite Black-owned makeup brands because we are not accepting anything less than perfection in 2019 !
1. Juvia’s Place
Founded by Chichi Eburu, a Nigerian native, this brand offers affordable makeup inspired by African culture. Juvia’s Place is known for their pigmented eyeshadows and bright color!
2. The Crayon Case
Founded by Raynell “Supa” Steward, Supa got her start by posting comedic personality videos on Instagram. Her authenticity brought her many followers and a fab base that allowed her to start her makeup creation. This crayon box themed makeup collection took over the internet with tons of beauty guru reviews and collaborations. I can’t blame them,the color combinations are to die for!
3. Mented Cosmetics
Founded by KJ Miller and Amanda E Johnson, the two got the idea because they felt like there were no “nude” lipsticks specifically for women of color. They have also added eyeshadow palettes and nail polish to their collection. So, if you’re looking for a good lippie try Mented!
4. Fenty Beauty
I couldn’t leave out Fenty Beauty, the makeup line that single-handedly changed the makeup game forever. Founded by Rihanna, this anticipated makeup brand made headlines with its 40 shades of foundations. Talk about inclusivity!
I hope this list was helpful to my chocolate beauty lovers, or my beauty lovers who just want to support more Black businesses.
